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APAC to overtake North America as world’s biggest digital ad market
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend...
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Report: Facebook dominates social ad spend and this is just the beginning
Facebook will take the lion’s share – more than two thirds – of global ad revenues for social sites this year. Total global social networking ad spend is predicted to hit US$32.97 billion this year....
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The future of digital advertising: Where are marketers placing their bets for...
The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising: from AI to AR, chatbots to smart hubs, voice search and visual search,...
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Google, Amazon and the relationship between paid search and ecommerce
Last year, digital ad spend totaled $209 billion worldwide, finally surpassing TV. That’s great news for the industry, particularly Google and Facebook, who took home about 60% of that revenue. The...
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Connected TV: The challenges and opportunities for marketers
“The Situation is so much cooler now that he’s off drugs and lasagna is his vice instead” is an actual thing that I said out loud last week. We all have our guilty pleasures and yes, Jersey Shore is...
View ArticleIt’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019,...
The fact that 2019 will be celebrated as a “year of mobile advertising” is not a secret for any marketer with more or less developed fortune-telling skills, right? Not really, the trick is, many...
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How to make the most of your Amazon ad spend
Confession: I have no idea where my moisturizer comes from. I’m a huge fan of Korean beauty brands, and once a month, I go to Amazon to order some eye cream in a tube shaped like a bear. When it...
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DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers to turn on a...
View ArticleUnderstanding COVID-19’s effect on media and marketing
30-second summary: As physical demand shrinks, investment in virtualizing operations is a must, inviting future growth opportunities in varying styles of management and communication. This transition...
View ArticleThe future of martech: what does the industry look like post COVID-19?
30-second summary: While recent shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup are not unexpected nor...
View ArticleMaking the most of marketing spend as consumer confidence rises
30-second summary: In light of the pandemic, as some brands have cut back on marketing spend and resources, marketers are finding they don’t have the capabilities or in-house stack needed to keep up...
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How to increase revenue without increasing spend
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The...
View ArticleFacebook ban: A unique opportunity to measure paid social’s revenue performance
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on the social platforms. This...
View ArticleFour key decisions for planning marketing success in 2021
30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on...
View ArticleThe state of OOH advertising in 2021
30-second summary: As the world begins to open back up in 2021, customers will resume their usual activities again. Brands should plan for this now and work out-of-home (OOH) advertising into their...
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